ShouChuang at Canton Fair

Nanchong ShouChuang Technology Co., Ltd. participated in the 140th China Import and Export Fair (Autumn Canton Fair), where its practical product demonstrations and professional technical exchanges attracted significant attention from overseas clients. As an enterprise specializing in the R&D and manufacturing of drying equipment, this marks the company's eighth consecutive year exhibiting at the Canton Fair.

Exhibition Overview: Professional Communication Over Flashy Displays

At Booth F39 in Hall 20.1, ShouChuang Technology set up a simple yet professional exhibition area. Rather than elaborate decorations, the focus remained on equipment demonstrations and technical explanations. A medium-sized heat pump drying unit remained operational throughout the event, allowing visitors to observe the equipment's working condition and drying effects firsthand.

"We prefer having in-depth discussions with clients," stated Wang, Manager of the International Trade Department. "Many customers come with specific drying requirements—whether for particular agricultural products or dealing with unique site limitations. We need to understand their actual conditions thoroughly to provide suitable recommendations."

Product Improvements: Continuous Optimization Based on Market Feedback
The drying equipment showcased featured several detailed enhancements. The fan system incorporated new noise reduction designs, reducing operational noise by approximately 5 decibels compared to previous models. The control panel was also optimized with a multilingual interface to better serve overseas users.

"Many of these improvements stem from suggestions received at previous Canton Fairs," explained Technical Lead Li. "For instance, the control system upgrades were inspired by feedback from an Egyptian client last year. We continuously refine our products based on such practical usage needs."

Client Feedback: Real Needs Driving Product Development
Mr. Chen from Vietnam visited the booth for the third time. Operating a Chinese herbal medicine processing plant, he reported that the ShouChuang drying equipment purchased two years ago continues to perform well. "I returned to learn about new technological developments and purchase additional components. Chinese equipment offers clear advantages in terms of cost-effectiveness."

In addition to returning clients, many new visitors sought specific solutions. A customer from Uzbekistan inquired about drying local specialty fruits despite unstable power supply in his region. Technical staff recommended a gas-assisted heating solution and invited him for a factory visit after the fair.

Market Observations: Balancing Opportunities and Challenges
The fair revealed several evolving international market trends. Clients from Southeast Asia and other regions demonstrated increased demand for higher automation levels, while global economic conditions made purchasers more cautious, paying closer attention to equipment ROI.

"We now emphasize presenting concrete operational data and case studies," shared Sales Director Zhang. "Clients need tangible information—such as energy consumption per ton of material dried and equipment lifespan—to make informed decisions."

Next Steps: Advancing Internationalization Through Practical Measures
Following the fair, the company immediately began follow-up work. Beyond processing意向 orders, the focus shifted to refining product lines based on collected market intelligence.

"We plan to launch an improved model tailored for Southeast Asian markets next quarter," Zhang revealed. "Enhancements will primarily address moisture and corrosion resistance to suit tropical climate conditions—directly responding to client feedback received at this exhibition."